About Us

Who We Are

iVerify is a non-partisan fact-checking initiative by the Centre for Excellence in Journalism (CEJ) at the Institute of Business Administration University in Karachi, Pakistan, is supported by the United Nations Development Programme. Collaborators include media organization Dawn, Meta, Z2C Limited with Lytics, and the Election Commission of Pakistan (ECP). Established in 2014, CEJ aims to elevate journalism standards through training, fellowships, awards, and a graduate program, with a network of over 4,000 journalists in Pakistan. iVerify’s mission is to provide verified information to voters, promoting transparency and trust in elections, especially in combating misinformation and disinformation.

Our Process

Non-Partisan Commitment iVerify is committed to impartiality and non-partisanship. Our fact-checking team comprises individuals with diverse backgrounds and expertise, ensuring a balanced and unbiased approach to scrutinizing election claims.
Rigorous Fact-checking Methodology We employ a rigorous and systematic fact-checking methodology that involves thorough research, cross-referencing multiple sources, and consulting experts when necessary. Our commitment to accuracy is paramount, and we adhere to to high journalistic standards in our fact-checking process.
Transparency and Accountability We believe in transparency and accountability. Our fact-checking reports provide detailed explanations of our findings, including the sources consulted and the methodology used. If errors are identified, we promptly correct and update our reports, demonstrating our commitment to accuracy.
Educational Outreach CEJ is not only focused on fact-checking but also on educating the public about critical thinking and media literacy. We strive to empower voters to discern reliable information from misinformation, enabling them to make informed decisions during elections.
Real-Time Monitoring In the high stakes and partisan world of elections, timely information is crucial. iVerify monitors claims in real-time, through various tools and human intervention, providing swift and widespread distribution of fact-checked content. Our goal is to ensure voters have access to accurate information when it matters most.
Collaboration with Stakeholders iVerify collaborates with election officials, media outlets, and other stakeholders to promote a shared commitment to the truth. By working together, we aim to strengthen the overall credibility of the electoral process.

What We Believe

The iVerify system is guided by the following principles: 

IMPARTIALITY

Fact-checking by iVerify members is conducted with the utmost adherence to impartiality, delivering factual and objective information to the citizens.

PROFESSIONALISM​

Fact-checking processes will always be conducted through the application of a specific methodology used by all iVerify members.

TRANSPARENCY

iVerify commits to disclose consulted sources and adheres to an honest retraction policy.

How We're Supported